Leaflet distribution is a field marketing technique which consists of one or more people delivering pamphlets to targeted areas. It is very popular as a marketing technique as it can be directly targeted to specific demographics. (source: Wikipedia)
Since 1994 door to door leaflet distribution drops have been the fastest growing media with 96% of consumers acknowledging the receipt of fliers and 76% of consumers admitting to acting on a promotional leaflet dropped through their letterbox.